Are we looking in the wrong places for water on the moon?

Conventional theory says water ice should be concentrated in permanently shadowed craters near the poles, but that's not where it seems to be turning up

http://feeds.newscientist.com/c/749/f/10898/s/8099df6/l/0L0Snewscientist0N0Carticle0Cdn183210Eare0Ewe0Elooking0Ein0Ethe0Ewrong0Eplaces0Efor0Ewater0Eon0Ethe0Emoon0Bhtml0DDCMP0FOTC0Erss0Gnsref0Fspace/story01.htm